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Clearing the PR Pollution that Clouds Climate Science

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All Hail Elizabeth Kolbert

The New Yorker contributor Elizabeth Kolbert, whose three-part series was the smartest and scariest thing written about climate change in 2005, has started 2006 with another installment, an article entitled "Butterfly Lessons" (which, woefully, the magazine has failed to make available online).

Kolbert follows a trail of butterflies, mosquitoes and frogs to show how much our climate has changed already and how dramatic the coming change may yet be. Her writing style is brisk and informative, devoid of hysterical language but filled with anxiety inducing facts. She also allows herself the odd twist, just to keep you alert (and entertained).

For example:

"The Bradshaw-Holzapfel lab occupies a corner on the third floor of Pacific Hall, a peculiarly unlovely building on the campus of the University of Oregon, in Eugene.At one end of the lab is a large room stacked with glassware, and at the other end is a trio of offices. In between are several workrooms that look, from the outside, like walk-in refrigerators. Taped to the door of one of them is a handwritten sign: 'Warning -- if you enter this room mosquitoes will suck your blood out through your eyes.'" But the real colour -- and the real images of horror come from the scientists Kolbert quotes. Take this, for example, from Thomspon Webb III, who is a paleoecologist who teaches at Brown University. Webb says:

"We have this strange sense of the evolutioniary heirarchy, that the microorganisms, because they came first, are the most primitive. And yet you could argue that this will just give a lot of advantages to the microorganisms of the world, because of their ability to evolve more quickly. To the extent the climate is putting organisms as well as ecosystems under stress, it's opening the opportunities for invasive species on the one hand and disease on the other. I guess I start thinking: Think death."

Okay, the piece isn't all this bleak, but it's well worth searching out the Jan. 9 edition. Kolbert also has a book coming out in March, which is sure to be worth a look.

What's next?

About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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Climate Cover-Up Book CoverHoggan, Robertson, HarcourtJames Hoggan - ColourRichard Littlemore

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