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Clearing the PR Pollution that Clouds Climate Science

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Leslie Berliant's blog

Partisanship and Disinformation Surrounding Global Warming Taking their Toll

A new Gallup poll shows that compared to three years ago, twice as many Americans believe that global warming’s consequences are exaggerated.

And in just the last year, there has been an increase in skepticism from 41% to 48%.

The chart below shows a number of trends. Skepticism about global warming was generally low in 1997, when the polling started, before climate change was getting regular news coverage, either fact or opinion based.

In fact, the level of skepticism did not change much with the increasing coverage of climate change in the wake of An Inconvenient Truth, increasingly publicized consensus among the vast majority of climate scientists that global warming was real, human caused and potentially devastating, the Third Assessment Report from the Intergovernmental Panel on Climate Change (IPCC) in 2001, or even the Nobel prize winning Fourth IPCC Assessment Report in 2007. So, we could assume that roughly 30% of the skeptics are not going to be persuaded by science. They have their opinion and they are sticking to it.


Read more: Partisanship and Disinformation Surrounding Global Warming Taking their Toll

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Global Warming Deniers Part Ways: Australian Institute of Public Affairs Says Goodbye to Jennifer Marohasy

The Center for Media and Democracy PR Watch reports that an Australian corporate funded think tank, the Institute of Public Affairs (IPA) is not renewing the contract for Jennifer Marohasy, one of its Senior Fellows and a global warming skeptic.

The news is actually somewhat surprising. IPA is a right-wing, corporate funded think tank with close ties to the Liberal Party of Australia (which is actually on the political right). Its Executive Director John Roskam is a former Howard government staffer and one of the organization’s key positions is to refute the science on issues such as climate change. A position that Marohasy promoted with vigor during her six-year tenure at IPA, though not all of her attempts to spread global warming denial came to fruition.

"I had great hopes for the planned collaboration between the IPA and University of Queensland on evidence-based environmentalism but the University proved too timid and conservative – at least for me." - JenniferMarohasy.com

Marohasy has also left her position as Executive at the Orwellian named Australian Environment Foundation (AEF), which was established to help protect timber interests in Australia and founded by the IPA. The former Executive Director of the IPA described the AEF as “pro-biotechnology, pro-nuclear power, pro-modern farming, pro-economic growth, pro-business and pro-environment." That last pro might be questionable.


Read more: Global Warming Deniers Part Ways: Australian Institute of Public Affairs Says Goodbye to Jennifer Marohasy

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US Chamber of Commerce Study Parrots Republican Talking Points on Carbon Cap

The U.S. Chamber of Commerce describes themselves this way on their website:

As the voice of business, the Chamber’s core purpose is to fight for free enterprise before Congress, the White House, regulatory agencies, the courts, the court of public opinion, and governments around the world.

But when it comes to climate and energy legislation, it seems their core purpose is to fight Congress, the White House, regulatory agencies, the courts, the court of public opinion and governments around the world from getting anything done. With such obstructionism in mind, they commissioned a report from CRA, a global consulting firm, on the supposed impact on the economy of the climate provision in the Obama administration’s 2010 budget proposal.


Read more: US Chamber of Commerce Study Parrots Republican Talking Points on Carbon Cap

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Behind the Orange Curtain, Facts about Climate Change Can be Hard to Find

The Orange County Register managed to take their complaints about the California Air Resources Board (ARB) doing their job and twist it into a piece denying the realities of climate change and spouting one of the most absurd denier claims; that global warming is benign, even good for us.

The piece starts with an accusation against the ARB of “dictating to private enterprise” by adopting regulations that will force fuel producers to reduce their carbon footprint. The role of the ARB is "to promote and protect public health, welfare and ecological resources through the effective and efficient reduction of air pollutants while recognizing and considering the effects on the economy of the state". Hey OC Register editorial board, protecting the public health and environment from harmful air pollutants is the board’s job description.

It’s sometimes called a mandate.

This is government by administrative decree from unelected ARB board members, administrators and staff, who concocted a fanciful "solution" to so-called global warming, an increasingly disputed phenomenon that hasn't occurred for at least a decade.

You have to love the global warming denial just two paragraphs into this piece. I’m not sure where they are getting their data, but 2008 was tied with 2001 as the eighth warmest year on record using National Climatic Data Center records dating back to 1880.


Read more: Behind the Orange Curtain, Facts about Climate Change Can be Hard to Find

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CO2 Speaker's Corner Makes Atmospheric CO2 Data Accessible

 

Atmospheric greenhouse gases are a bit of an abstraction. We can’t see them, we can’t smell them, and we can’t immediately tell when there is a change in concentration.

The site CO2Now is trying to change that by showing current data for atmospheric CO2 and helping people understand the relationship between current trends of rising CO2 levels and the effects of climate change. “The site puts atmospheric CO2 out in front where it needs to be,” says website founder Michael McGee. “It’s a simple thing that no other website is doing. I started posting atmospheric CO2 data in December 2007 when I realized it was a way I could add value to the climate conversation.”

 

The site also helps explain the factors that effect climate, the relationship between climate and weather and the effects of climate change like ocean acidification and reductions in global land ice. “Atmospheric CO2 is a big picture metric that hardly gets talked about outside of scientific circles,” adds McGee. “CO2Now.org was created so anyone on the internet can see the changes in the atmosphere as they happen. It presents the trend information so people can see whether or not we are doing enough to end global warming.”


Read more: CO2 Speaker's Corner Makes Atmospheric CO2 Data Accessible

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When It Comes to Climate Change, Catholics Get It

According to a recent Zogby telephone survey of over 1000 American Catholics, 55% agree that climate change is a serious problem, versus 22% who do not.

Catholics in the U.S. are also clear on climate science, with 60% recognizing that human activity is a significant contributor to climate change versus 21% who do not believe that. These results are interesting at a time when, according to a Gallup poll, 41% of the overall population believes that the issue of global warming is being exaggerated by the media, despite that according to scientists and journalism scholars, the media has actually underplayed the seriousness of the issue.

Catholicism has a history of finding the intersections between science and faith and climate science offers just such an opportunity. This is particularly true when environmental interests are framed as protecting God’s creation, with three-quarters of Catholics embracing the concept of stewardship of the planet.

And consistent with the longstanding Catholic tradition of concern about the poor, the Zogby poll shows that there is particular worry about the impact of climate change on the poor, both in the U.S. and globally, with almost two-thirds surveyed believing that their faith requires them to be concerned about the effects of global warming on the most vulnerable communities.

It may also explain why more than half of Catholics surveyed believe that wealthier nations have a special obligation to help poorer countries deal with the repercussions of climate change.


Read more: When It Comes to Climate Change, Catholics Get It

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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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