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Fri, 2013-10-25 12:20Indra Das
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Harper Government's $16.5 Million Canadian Energy Ad Campaign Gets Underwhelming Response in US

Natural Resources Minister Joe Oliver

It seems that the start of the Harper Government's $16.5 million advertising campaign to push the US to turn to Canadian energy, specifically by supporting the Keystone XL pipeline and tar sands oil production, isn't quite having the impact that the Conservatives were hoping for.

Lee-Anne Goodman writes for the Canadian Press, that “efforts by the Conservative government to sell Americans on the virtues of Canadian natural resources failed to impress those south of the border, according to a new report, and even left them puzzled over assertions that Canada is America's best friend.”

The $58,000 government commissioned Harris-Decima report found that the advertising push by Natural Resources Canada left focus groups in Washington D.C.“befuddled” by the campaign's tagline, “America's best friend is America's best energy solution.”

Wed, 2012-10-03 11:00Carol Linnitt
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Shell Not Arctic Ready, Spoofed By Honest Ad Campaign

The news of Royal-Dutch Shell's recent decision to hold off on Arctic drilling until next season offers some relief to those keeping track of the company's shoddy performance in Alaska to date. Shell advertised their position as “Arctic Ready,” suggesting their out of date drill rigs, their non-existent disaster spill response, and their technical know-how were 'ready' to take on the temperamental Arctic.  

But within the first few months of establishing their northern operations, Shell suffered several embarrassing mishaps, demonstrating just how unfit they were to take on some of the most dangerous drilling conditions in the world.
 
The company's aging fleet got a late start in the short drilling season when the Noble Discoverer was occupied by Xena, The Warrior Princess, delaying its voyage to Alaska from New Zealand. Peter Velez, Shell's head of Arctic Emergency Response admitted the company had not considered the cost of spills or other disasters like a well blow out, saying the chances of something like that occurring are “very, very small.” Shell's Arctic Challenger was deemed unsafe by the US Coast Guard, while it sat leaking hydraulic fluid into a Washington state port, just before the Noble Discoverer nearly ran aground in an Alaskan bay
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