pr spin

Wed, 2012-05-09 11:54Brendan DeMelle
Brendan DeMelle's picture

The Onion Skewers The Boom in Fracking PR Spin

In typically grand fashion, satirical news source The Onion has skewered the rise of misleading PR bankrolled by the oil and gas industry to defend the dangerous practice of fracking.
Although the piece is not “real” news, anyone could be forgiven for taking it as fact since it isn't far fetched at all.

Head over to The Onion to read the entire (short) piece, “Fracking Industry Now Largest Employer of Recent PR Graduates.”

Here is an excerpt featuring a manufactured quote that is pretty spot on:

“These days, media-savvy professionals who know how to publicize questionable scientific data in order to downplay the environmental dangers of forcing toxic fluids into the ground can pretty much write their own ticket,” said Bart Hobijn of the Federal Reserve Bank of San Francisco, adding that this year at least 2,500 graduating seniors will be put to work obfuscating the levels of carcinogens in groundwater. “And in the long term, the job demand will only increase. Fracking has become a high-growth sector in which there is an extraordinary amount of spinning to be done.” 

It would be funnier if it weren't so true.

The only thing missing is a reference to the industry's use of military psychological warfare tactics to intimidate citizens and divide communities.

Perhaps they didn't find that fair grounds for humor since it's such a devastating indictment of the oil industry's unethical behavior? 

Mon, 2011-01-24 15:53TJ Scolnick
TJ Scolnick's picture

British Government Continues Greenwashing Effort, Ignores Ecological Decline In UK

A recent Guardian article by John Vidal examines the misleading spin attempting to paint Britain’s leadership as the “greenest government ever.” 

With 2010 drawing to a close, UK Environment Secretary Caroline Spelman announced triumphantly:
“Over 95 per cent of England’s finest wildlife and geological sites, covering more than one million hectares of countryside, are now in favourable or recovering condition.”

Spelman’s overly rosy interpretation of the current state of Britain’s environment is at odds with an independent report from Professor Sir John Lawton and a team of leading conservationists who are much less enthusiastic about Britain’s environmental record. Measured according to the scale SSSI (Sites of Special Scientific Interest), Sir Lawton’s team found that just 30% of these sites were in favourable condition, with the rest in a mode of “unfavourable recovering.”

Indeed, most at-risk wildlife species have shown no improvement between 1999 and 2008, and 125 of 289 species are in decline. Birds, in particular, are struggling.

Thu, 2007-07-19 01:01Jim Hoggan
Jim Hoggan's picture

You Can't Spin Mother Nature

This is the speech that I delivered last month at the Canadian Public Relations Society's National Conference in Edmonton, Alberta.
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