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Thu, 2012-10-04 20:13Graham Readfearn
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From Kermit to Coal, Book Reveals How World's Top Brands Greenwash The Public

“I GUESS it is easy being green,” said Kermit the Frog as he bounced around a Ford Escape Hybrid in a 2006 television ad campaign.

During the ad, Kermit displayed his innate talent for not blinking which, it has to be said, is due essentially to his congenital lack of eyelids.

But had Kermit blinked, he would have missed the small print at the bottom of the ad which showed that at the time, this “green” vehicle had a fuel consumption slightly worse than the US average.

But that seems to be the rule when it comes to claims of climate-friendliness made by some of the world's biggest brands.

Check the small print, and the responsible green hue soon fades to something resembling bullsh*t-brown (or whatever color denotes hypocrisy). At least that's the conclusion after reading Australian author and researcher Guy Pearse's latest book. Pearse spent close to four years immersing himself in some 3000 TV commercials and viewing about 4000 print and web adverts, all of which make claims of climate friendliness (I disclose here that I had a small paid role as a fact-checker on the book).

After checking the brand's actual contribution to climate change (or their lack of transparency) in more than 700 company reports, Pearse finds in Greenwash: Big Brands and Carbon Scams that the green revolution is being either grossly overblown or faked.

Tue, 2009-10-20 13:54Brendan DeMelle
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Mohawk Paper Joins Chamber of Commerce Exodus

Mohawk Fine Papers became the latest company to resign from the U.S. Chamber of Commerce over climate policy disagreements, adding more embarrassment to an already rough week for the Chamber.

According to the Mohawk press release:

“We believe that our continued membership in an organization that vigorously opposes sensible climate change policies is detrimental to our position as a business leader with a strong record in the areas of environmental innovation and climate protection,” says George F. Milner, Mohawk’s Senior VP, Energy, Environmental, and Government Affairs.

“We understand that the U.S. Chamber’s job is to promote policies that represent the consensus opinion of its membership; but the Chamber also has a responsibility to shape that consensus with vision, guidance and leadership that looks beyond ideological divisions. That is particularly important in the area of climate change policies,” Milner wrote in a letter to the Chamber last week.

Wed, 2009-10-14 15:09Brendan DeMelle
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The Incredible Shrinking U.S. Chamber of Commerce Faces Intense Pressure Over Extreme Climate Position

It turns out that the U.S. Chamber of Commerce only has 300,000 members, not the “more than 3 million” it claimed to represent just a day ago, before Mother Jones magazine questioned the business lobby’s inflated numbers.

The Chamber has now “quietly backed off” the 3 million figure, according to Mother Jones, which reports today that:

Since 1997, the “3 million” figure has appeared in print more than 200 times in newspapers and broadcast outlets of all sizes…
By contrast, the 300,000 figure, which appears nowhere on the Chamber’s website, is cited in the news database Lexis-Nexis only three times–infrequently enough to be mistaken for a typo.”


Getting called out for such “semantic tricks” is the least of the Chamber’s problems these days.

The Huffington Post reports that MacAndrews & Forbes Holdings, the holding company owned by multi-billionaire Ronald Perelman, is debating whether to leave the U.S. Chamber of Commerce over its extreme climate position and recent “Scopes Monkey Trial” challenge to the EPA over the Clean Air Act.

The Chamber has been losing members – real members out of its actual 300,000 or less total – at a rate of several each week lately.  Apple was the most recent in a string of high-profile defections including Exelon, Pacific Gas & Electric, PNM Resources, Nike, Levi Strauss & Co. and PSEG

The exodus has weakened the Chamber’s credibility on the Hill at a critical time when business leaders are descending on Washington to lobby Congress to pass strong climate and energy legislation. Pete Altman at NRDC’s Switchboard blog has compiled a running tally of editorials from around the country criticizing the Chamber’s intransigence on climate change in a post titled “The U.S. Chamber’s Continuing Climate Credibility Crisis.”

Tue, 2009-10-06 13:41Brendan DeMelle
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Apple Quits U.S. Chamber of Commerce Over Climate

Apple became the fourth company in recent days to completely sever ties with the U.S. Chamber of Commerce over the business lobby’s backwards stance on climate change.

In a letter to the Chamber obtained by the New York Times, Apple states [PDF]:

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