WHEN you think the news stories just aren't going your way - when parts of the media just refuse to tow your particular ideological line - what are your options?
For most people, the choices are limited. You could perhaps write a letter to the editor or maybe even pen an opinion piece or start your own blog.
But if you're the world's richest woman with a penchant for climate science denial and a coal and iron ore empire to maintain, then your options are considerably broader.
This week, the Australian oligarch Gina Rinehart took the logical step for someone with a personal fortune approaching $30 billion and bought the opposition.
The mining magnate now holds 19 per cent of all the shares in Fairfax - the Australian media organisation which owns the country's most respected newspapers the Sydney Morning Herald, The Age (Melbourne) and the Australian Financial Review.