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Fri, 2012-06-29 10:45Steve Horn
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New Documentary "Rational Middle": Oil and Gas Advertising in Disguise

The "Rational Middle Energy Series," directed and produced by Gregory Kallenberg, is hot off the film rolls and has already been screened at an influential venue: the 2012 Aspen Ideas Festival.

Kallenberg also directed and produced the documentary film "Haynesville: A Nation’s Hunt for An Energy Future," a film about the ongoing shale gas boom in the United States and a counterpart, of sorts, to Josh Fox’s Academy Award-nominated documentary "Gasland."

Kallenberg, in a press release announcing the film series’ launch, stated,

Through our travels with 'Haynesville,' no matter where we were in the world, we saw a striking commonality from community to community: the need and desire for a balanced discussion about today's energy issues. We realized that more often than not, people wanted to leave behind the noise and extremes to build an energy future that is environmentally sound, economically viable and ensures energy security. The 'Rational Middle' is the starting point for a movement welcoming open discussion where everyone is invited to the table to find solutions to the most important energy challenges.

Taken at face value, the movie’s description sounds fairly innocent.

Yet, the questions to be asked as the film makes the rounds: Who is Gregory Kallenberg? Who is his family? And in general, who are the real characters behind the curtain here?

The answers to these questions say much more about the film than does the description offered in promotional pitches. As it turns out, the public relations firm tasked to do promotional pitches also speaks volumes about the filmmaker's agenda.

Mon, 2011-09-26 11:33Steve Horn
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"Haynesville" Shale Gas Industry Documentary Exposed on AlterNet

This weekend, AlterNet published a long investigative piece that I wrote on a documentary that has made the rounds at film festivals and conferences around the country.

Titled, "Haynesville: A Nation's Hunt for an Energy Future," the movie has pegged itself as the host of the "middle ground" conversation on domestic natural gas drilling, using the Haynesville Shale, located predominantly in northwest Louisiana, as a case study.

What goes unsaid each time the film director, Gregory Kallenberg, goes on tour, is that Kallenberg is an oil and gas man, with familial industry ties in the Shreveport area dating back 80+ years. Prior to the release of this article, his gas ties have flown under the radar since the film's release in late-2009.

An excerpt from my AlterNet article explains some of this in more depth: 

Wed, 2011-08-24 05:00Steve Horn
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General Electric's Jim Cramer Heads to Midwest As Fracking Cheerleader

This article is cross-posted from the Center for Media and Democracy's PRWatch

Today, CNBC's Mad Money with Jim Cramer's "Invest in America" series will take the show to a seemingly unlikely locale, a place many would consider the middle of nowhere -- North Dakota.

Why North Dakota? Four words: The Bakken Shale Formation.

Referred to as "Kuwait on the Prairie" by The New Yorker in an April 2011 feature story and located predominately in northwest North Dakota, the shale formation possesses a vast amount of both oil and methane gas, gathered via the notorious fracking process. Recognizing the economic opportunities that the formation would present to fossil fuel corporations, the U.S. Energy Information Administration penned a report in November 2006 titled "Technology-Based Oil and Natural Gas Plays: Shale Shock! Could There Be Billions in the Bakken?", highlighting them in some depth.

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