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Thu, 2012-10-04 20:13Graham Readfearn
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From Kermit to Coal, Book Reveals How World's Top Brands Greenwash The Public

“I GUESS it is easy being green,” said Kermit the Frog as he bounced around a Ford Escape Hybrid in a 2006 television ad campaign.

During the ad, Kermit displayed his innate talent for not blinking which, it has to be said, is due essentially to his congenital lack of eyelids.

But had Kermit blinked, he would have missed the small print at the bottom of the ad which showed that at the time, this “green” vehicle had a fuel consumption slightly worse than the US average.

But that seems to be the rule when it comes to claims of climate-friendliness made by some of the world's biggest brands.

Check the small print, and the responsible green hue soon fades to something resembling bullsh*t-brown (or whatever color denotes hypocrisy). At least that's the conclusion after reading Australian author and researcher Guy Pearse's latest book. Pearse spent close to four years immersing himself in some 3000 TV commercials and viewing about 4000 print and web adverts, all of which make claims of climate friendliness (I disclose here that I had a small paid role as a fact-checker on the book).

After checking the brand's actual contribution to climate change (or their lack of transparency) in more than 700 company reports, Pearse finds in Greenwash: Big Brands and Carbon Scams that the green revolution is being either grossly overblown or faked.

Fri, 2011-10-14 08:49Emma Pullman
Emma Pullman's picture

Canadian Corporation Behind Efforts to Shut Down Occupy Wall Street Has Ties to Big Oil

Occupy Wall Street is about challenging the power of the richest 1%. But what happens when that 1% owns the land of the occupation? It has been revealed that a Canadian company was behind efforts to shut down the birthplace of the movement, Zuccotti Park. 

Mayor Bloomberg and the NYPD notified Occupy Wall Street participants about plans to “clean the park”— the site of the occupation—starting this morning at 7am. “Cleaning” has been repeatedly as a pretense to shut down peaceful occupations. It was used to evict protesters from the Wisconsin state house. It was used by Bloomberg himself to shut down a peaceable demonstration against budget cuts. The “cleaning” was essentially a ploy to evict protesters, but in a remarkable turn of events, the company backed down from threats to evict the park.

The attempted eviction comes hours before a global day of solidarity actions. The movement is taking the world by storm with a message that resonates powerfully with the millions of regular people: growing economic inequality is corrupting our democracies and making most people’s lives worse. 

So, who is behind the eviction threats? Brookfield Asset Management, a Canadian company, owns Zuccotti Park and the adjacent office building, One Liberty Plaza. The company has an agreement with the city that the park will be open to public use. 

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