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Mon, 2012-01-09 15:34Farron Cousins
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BP Launches PR Blitz To Repair Image

College football fans aren’t the only ones who’ll be paying close attention to what’s happening in Louisiana this evening – BP is hoping that tonight’s BCS championship game will be the ultimate payoff for their aggressive public relations campaign which is aimed at convincing the American public that the oil from the Deepwater Horizon oil rig disaster has disappeared, and that they can come back to the Gulf Coast without fear of finding oily beaches.

For the last few weeks, those of us on the Gulf Coast have been inundated with ads from BP, telling us that they’ve made good on their promise to clean up the mess from the April 2010 oil rig explosion that released millions of gallons of crude oil into the Gulf of Mexico. This multi-million dollar ad campaign is their last-ditch effort to bring tourism back to the economically-depressed Gulf Coast.


The Associated Press lays out the key elements of BP’s new campaign:

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