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Thu, 2012-10-04 20:13Graham Readfearn
Graham Readfearn's picture

From Kermit to Coal, Book Reveals How World's Top Brands Greenwash The Public

“I GUESS it is easy being green,” said Kermit the Frog as he bounced around a Ford Escape Hybrid in a 2006 television ad campaign.

During the ad, Kermit displayed his innate talent for not blinking which, it has to be said, is due essentially to his congenital lack of eyelids.

But had Kermit blinked, he would have missed the small print at the bottom of the ad which showed that at the time, this “green” vehicle had a fuel consumption slightly worse than the US average.

But that seems to be the rule when it comes to claims of climate-friendliness made by some of the world's biggest brands.

Check the small print, and the responsible green hue soon fades to something resembling bullsh*t-brown (or whatever color denotes hypocrisy). At least that's the conclusion after reading Australian author and researcher Guy Pearse's latest book. Pearse spent close to four years immersing himself in some 3000 TV commercials and viewing about 4000 print and web adverts, all of which make claims of climate friendliness (I disclose here that I had a small paid role as a fact-checker on the book).

After checking the brand's actual contribution to climate change (or their lack of transparency) in more than 700 company reports, Pearse finds in Greenwash: Big Brands and Carbon Scams that the green revolution is being either grossly overblown or faked.

Wed, 2012-05-30 10:16Chris Mooney
Chris Mooney's picture

The Big Waffle? New Report Exposes Corporations That Try to Split the Difference on Global Warming

We hear a lot about the Koch brothers. And before them, we heard a lot about ExxonMobil.

In other words, we all know the names of the corporations, and the corporate leaders, who have sought to undermine public understanding about global warming—for instance, by supporting think tanks that misrepresent the science and, in some cases, literally launch attacks against top scientists.

But you don’t hear as much about the companies that kinda waffle on the issue. That maybe give a little money to conservative think tanks, but also support lots of environmental groups. That donate to politicians on both sides of the climate battle, and sometimes take apparently contradictory stances on the issue: either on the science, or on what we ought to do about it.

A new report by the Union of Concerned Scientists, though, appears to catch some of them in the act.

The UCS sought to analyze the influence of corporate America on the debate over climate science and climate policy. So it sampled a large group of S&P 500 companies that involved themselves in two major climate policy events of the past few years: Either they commented on the EPA’s 2009 endangerment finding on greenhouse gas emissions (pro or con), or they donated to the 2010 battle over Proposition 23 in California (either for or against the ballot proposition).

This yielded a sample of 28 S&P companies, including many expected names—ExxonMobil, ConocoPhillips, Valero—but also some surprises (Nike). Then, UCS drilled down further by examining a host of other actions bearing on climate change that these companies have taken.

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