Wed, 2005-12-07 05:54Jim Hoggan
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The following is an unpaid political announcement ...

Will Ferrell as G.W. Bush on climate change.
Tue, 2005-12-06 15:26Jim Hoggan
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From the mail bag: an early round of questions

An e-mail correspondent sent these questions (with answers appended).

What was your motivation? 
Annoyance. I have often stood up to criticize sleazy and misleading PR campaigns in the past. I find it irksome to see people getting away with spreading disinformation and refusing to take responsibility, and I think it reflects badly on my industry. That said; this is a bigger issue than any I have tackled previously, and a more public forum.
Tue, 2005-12-06 14:45Jim Hoggan
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Parsing Propaganda

Philip Young, a senior lecturer in Journalism and Public Relations at the University of Sunderland, says on his blog:  

“One of my favourite questions when teaching PR ethics is to try and establish whether or not an ethical PR practitioner can represent the Flat Earth Society (I would argue that there is no easy answer to this question)? Jim Hoggan tackles a rather more serious version of the debate in this interesting post, Clearing the air on climate change (thanks, Trevor).

Tue, 2005-12-06 14:11Jim Hoggan
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A Dilettante's Guide to the Climate Change Conference

Say what you will about the United Nations, no one in the world produces acronyms with the same dedication and enthusiasm. At the conference in Montreal, everyone refers to the COP, the MOP, the UNFCCC – if you’re not in the club, there would be no hint that they were even talking about climate change.

So, here’s a very top-level look. The UNFCCC is the United Nations Framework Convention on Climate Change, the underlying agreement negotiated in at the Earth Summit in Rio de Janeiro in 1992. Parties to that agreement have reconvened regularly in Conferences of the Parties (COPs). The Kyoto accord was conceived in the third of these meetings, or COP 3. Now that Kyoto is in effect, but many parties (most abhorently the United States) are not signatories, the UN has decided to call this (COP 11) the Conference of the Parties serving as a meeting of the Parties, or COP/MOP. (You begin to understand why it takes everyone two weeks to disagree on issues of such obvious importance.)

Tue, 2005-12-06 08:46Jim Hoggan
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Buying the full line from a carpet salesman

Interface Inc. CEO Ray Anderson was the “inspirational speaker” at a Montreal business breakfast this morning (Dec. 6, 2005). organized by Claridge Investments Chair Stephen Bronfman and sponsored by the David Suzuki Foundation. In a break from tradition at these events, Anderson was, well, inspirational.

One of the world’s most successful carpet merchants, Anderson told the story of an environmental epiphany that led him to try to reduce the environmental footprint of his operation to zero. He also explained how his company cut greenhouse gas emissions by 52 per cent in the 10 years between 1994 and 2004 and made more money.

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