Get Ready for McFuel!

Thu, 2006-07-20 08:55Sarah Pullman
Sarah Pullman's picture

Get Ready for McFuel!

We came across this great campaign video this week. Slightly on the cheesy side, perhaps, but a great little thing to watch if you want some tingly inspirational feelings for a pick-me-up.

It's a video set 50 years down the road, looking back at 2006 as the year that the tide turned for renewable energy. The highlight for me was the idea of MacDonald's completely remaking themselves into a biofuel company.

It was created by RenewUS – a group that “intends to stimulate enactment of broad non-partisan high-impact political and industrial policy to reduce and sequester greenhouse gases. Over the coming months and years, a variety of initiatives will engage a wide range of constituencies in a constructive program of economic, political and industrial endeavors.”

Check it out. Think we can do it?
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