It's good that the Yes Men punked Chevron - We Agree!

Tue, 2010-10-19 11:19Richard Littlemore
Richard Littlemore's picture

It's good that the Yes Men punked Chevron - We Agree!

If you missed it, the Yes Men spent the day yesterday rendering (even more) ridiculous a new Chevron ad campaign that purports to show an oil company acting responsibly. There’s a great Fast Company account of how events unfolded here.

I have to say, each time the Yes Men pull one of these counter campaigns, I find myself longing for the content to be true - wishing that an oil company (in this instance) really would own up to its failings and indicate a real willingness to move on. Naive in the extreme, I know, but if the bad guys can live in denial, why can’t I enjoy the occasional delusion?

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With some analysts predicting the global price of oil to see another drop, many oil majors have deployed their parachutes and jumped from the hydraulic fracturing (“fracking”) projects rapidly nose-diving across the world.

As The Wall Street Journal recently reported, the unconvetional shale oil and gas boom is still predominantly U.S.-centric, likely to remain so for years to come.

“Chevron Corp., Exxon Mobil Corp. and...

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