The kinds of behaviour changes we need are not so much individual as collective. It’s the rule changes: the building codes, transportation infrastructure, transit, urban form – nobody makes those decisions as individuals. That’s why we need to support these collective policies – they are more important than, say, buying a smaller vehicle. If we just focus on the individual behaviour we miss all the big items. UBC Professor John Robinson

For the full text of an excellent interview by www.thetyee.ca [1], click here [2].