The news of Royal-Dutch Shell's recent decision to hold off on Arctic drilling until next season offers some relief to those keeping track of the company's shoddy performance in Alaska to date. Shell advertised their position as “Arctic Ready ,” suggesting their out of date drill rigs, their non-existent disaster spill response, and their technical know-how were 'ready' to take on the temperamental Arctic.
The Telegraph calls the $4.5 billion escapade a “comedy caper
As these events converged, it became apparent that Shell was not by any stretch “Arctic ready.” So when it came time for the general public to weigh in on the company's experimental drilling program, it's not surprising the campaign took a satirical twist.
The Yes Men
gave the public that opportunity, asking individuals what tagline they thought appropriate for Shell's ambitious Arctic drilling plans.