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Clearing the PR Pollution that Clouds Climate Science

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Republican pollster confirms Americans' energy concerns

Frank Luntz, an expert cherished equally by Fox News and the Republican Party, has just released a new poll showing bipartisan support for climate legislation that would promote energy independence and protect the environment.

The poll is important in its own right: it confirms that Americans are thoughtful and concerned about energy security, climate and the environment, and that the Republican Party's ideologically driven opposition to climate legislation is out of step.

But the subtext is even more fascinating: here you have a poll, sponsored by the Environmental Defence Fund and executed by an ideological darling of the American right - someone who has been incredibly effective at coaching Republican politicians to mislead, distract or dissemble on environmental issues. It is an unlikely professional relationship - and therefore a surprisingly credible one.

It's been clear from some of Luntz's more recent comments that he was trying to rehabilitate his reputation as someone who understood climate science and cared about accuracy. He has been quoted saying that doubt was still a reality in the American conversation in 2002, but that it is no longer defensible today.

Still, given the choices that EDF would have had in choosing a firm experienced in climate change polling, it was an interesting decision to engage Luntz. If they made that call because Luntz's work is more immediately credible to the Republican demographic, it was sgtrategically clever. And if Luntz himself is forced to further moderate his position - on the strength of research results that he gathered himself - all the better.

Finally, anything that bleeds the partisanship out of the climate conversation is a good thing. If the environmental movement also discovers a route to more effective communications - by taking note, for example, that many Americans are more responsive to a discussion about security than they are about a distant climate threat, well, that's good, too.As long as the end result is better policy, the justification for that policy can come from any point on the political spectrum and any number of compelling and ultimately relevant factors.

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chris. +1; Sat, 2010-01-23 13:40; The teabaggers will be all

The teabaggers will be all over him for this. Strangely, I have no sympathy whatsoever.

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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.



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Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy. The Desmog project is our answer to industry PR spin.

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