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Clearing the PR Pollution that Clouds Climate Science

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Senator Jim Inhofe: Some Reich; Some Propagandist

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"Those who are familiar with Senator Jim Inhofe (R-Oklahoma) know he is aSen. Jim Inhofe straight shooter who speaks his mind," says the liberal-media bashing NewsBusters.org blog. And the contents of his mind are, to some degree, evident in his 2003 claim on the floor of the U.S. Congress that global warming is "the greatest hoax ever perpetrated on the American people."

Inhofe has now clarified that view further in an interview with the Tulsa World, in which he says the the campaign, most recently led by the likes of Al Gore and Tom Brokaw (on Discovery Channel) is an outrage. "It kind of reminds . . . I could use the Third Reich, the big lie," Inhofe said.

The Nazi reference is offensively over the top, of course, but we're sympathetic to the Senator's view that this debate features more than its fair share of unfounded propaganda. The question is whether those innacuracies and overstatements are being driven by an inexplicable international conspiracy of the most accomplished climate scientists in the world, or by the self-serving sorts in the energy industry and their client politicians, who have a direct financial interest in delaying any policies that will discourage the overuse of fossil fuels.

What's next?

About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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